Business Intelligence – The Leap from Descriptive to Prescriptive Analytics

Typically, most organizations fall in either of the two categories; those that have no data and those that are flooded with data but no use. Neither of these…

Sell Your Product Before You Build It. (Case Study)

Me: Hey, what’s happening these days? Friend: We are working on a new product. Me: That’s cool. What is it?` Friend: Sorry, it’s a secret. We are working…

Top 6 Key Metrics to Track your SaaS Business – PLC Based KPIs

Measure and improve what really matters. Clearly everyone knows the importance of monitoring the performance of a SaaS business in order to measure the initiative effectiveness, identify the…

Best Techniques to Create a Product Roadmap and Share with Customers

What is a Product Roadmap? A product roadmap is a powerful tool which shows the likely direction of the product and vision of the key stakeholders. It helps…

15 Actionable Lead Generation Tactics & 15+ Tools for SaaS Marketers

In this guide, I’ll share the tactics that we used to generate leads during our product’s evolution journey from an idea stage to the revenue stage. These are…

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Last-Mile Delivery Challenges And Possible Solutions

The last-mile delivery is a metaphor that represents the movement of goods from the hub (fulfillment center) to the final destination (customer). It is the final leg of…